24-11-2024 / Blog / Vue en Anglais, Vue en Allemand
How to be Creative
A recent IBM survey finds that creativity is the most important quality for success in business. The survey consisted of 1,500 one-to-one interviews with CEOs and organisational leaders across 60 countries.
You might say this is no surprise. In The Future of Management, Gary Hamel sets out that the greatest challenges organisations face today are around adaptation, engagement and innovation. Of course we must be creative.
The thing is, when creativity is so critical to business, why does it still feel so difficult to manage? It seems that many organisations understand why they need to be creative, but there is a big gap in understanding the how.